Demonstrate the Value of Employee Engagement

February 10, 2022, 2:30 to 3:30 pm Central Time

Register Today

Perhaps no other measure is as important as employee engagement. Gallup suggests that it is the number one talent measure, linking employees to organizational success, replacing employee satisfaction and organizational commitment. Essentially, it has become the happiness measure for employees. As a result, organizations have implemented various engagement programs to avoid an unpleasant work culture. But these pricey endeavors can lose critical funding when they are designed without the business impact in mind. 

Engagement can be monetized, and it is important to understand how this can be done. This session will trace the evolution of engagement, the importance of engagement, and how to determine the value of engagement. Participants in this webinar will receive a copy of Measuring the Success of Employee Engagement: A Step-by-Step Guide for Measuring Impact and Calculating ROI published by ATD.


After attending this program, participants should be able to :

  1. Define engagement and explain its importance.
  2. Trace the different ways in which engagement has been justified in organizations.
  3. Identify five levels of outcomes from engagement initiatives.
  4. Show the monetary value of engagement.


Individuals attending this webinar will receive a handout, job aid, and a copy of Measuring the Success of Employee Engagement: A Step-by-Step Guide for Measuring Impact and Calculating ROI by Patricia Pulliam Phillips, Jack J. Phillips, and Rebecca Ray (ATD Press, 2016).

February 10, 2022, 2:30 to 3:30 pm Central Time 

Register Today


Patti P. Phillips, Ph.D., CEO of ROI Institute, Inc. 

A renowned leader in measurement and evaluation. She helps organizations implement the ROI Methodology in 70 countries. Since 1997, she has been a driving force in the global adoption of the ROI Methodology and the use of measurement and evaluation to drive organization change. Her work as an educator, researcher, consultant, and coach supports practitioners in developing their own expertise to help organizations and communities thrive. Her work spans the private sector, public sector, non-profit, and non-governmental organizations.

Patti serves as a member of the Board of Trustees of the United Nations Institute for Training and Research (UNITAR). In addition, she serves as Chair of the Institute for Corporate Productivity (i4cp) People Analytics Board; Principal Research Fellow for The Conference Board; board member of the Center for Talent Reporting; and Association for Talent Development (ATD) Certification Institute Fellow. Patti also serves on the UN System Staff College faculty in Turin, Italy, and Escuela Bancaria y Comercial (Mexico City, Mexico). Her work has been featured on CNBC, EuroNews, and in over a dozen business journals.

Patti Phillips can be reached at [email protected].

Jack J. Phillips, Ph.D., Chairman, ROI Institute, Inc.

A world-renowned expert on accountability, measurement, and evaluation, is chairman of ROI Institute, Inc. Former HR executive and bank president, Phillips provides consulting services for Fortune 500 companies and major global organizations. he conducts workshops and presents at conferences throughout the world. Jack is the author or editor of more than 100 books. Phillips has received several awards for his work, including from The Society for Human Resource Management.

Phillips has served as a training and development manager at two Fortune 500 firms, a senior HR officer at two firms, president of a regional federal savings bank, and a management professor at a major state university.

Jack Phillips can be reached at [email protected]