Measuring the ROI in marketing offers a proven set of methodologies to help you to do just that. The three-part process introduced in this boot camp will show you how to examine customer reaction, learning, and actions successfully. By understanding the psychological and behavioral paths that lead to marketing impact and value, you’ll be able to work smarter and more efficiently, and ultimately improve your bottom line. In this virtual session, you’ll find essential guidance on:

• How the ROI Methodology works
• Aligning marketing to business metrics
• Designing the impact and ROI and collecting data along the value chain of impact
• Isolating the effects of a marketing project and converting data into money
• Tabulating costs, calculating ROI, and identifying intangible measures
• Communicating results to key stakeholders and implementing and sustaining ROI use

Each of these principles is illustrated with powerful case studies from real-world companies—and the lessons they impart will offer an invaluable road map to making ROI work for you, no matter what your business.