Make it Credible: How to Connect Your Programs to Tangible Results
Complimentary Webinar
September 9, 2021
10:00 to 11:00 am Central Time
Sales of the latest handheld devices have increased 50% over the last quarter. The senior executives ask the question, “What caused it?” Employee turnover declined 20% in the past nine months. Senior executives ask the question, “What caused it?” Compliance discrepancies have decreased 40%. Executives ask, “What caused it?” This simple question, “What caused it?” is asked frequently in organizations around the world. It is not an unfair question for senior executives to ask. Our ability to isolate the effects of programs and projects positions us to answer this important question in a credible and reliable way. Our inability to answer this question opens the door to let others answer it for us.
Most talent development programs are linked to business measures. While business measures may improve after a program is implemented, unless evaluators take steps to isolate the effects of the project on that improvement, they have no credible claim to the improvement–leaving stakeholders to wonder “What caused it?”
Isolating the effects of the programs is not about isolating programs from other activities going on in the organization. Far from it. In fact, by isolating the effects of your program, you’re positioning yourself as a better business partner. You can credibly explain how you know the investments in programs are driving results you claim are done to those programs. Isolating the effects of a program is a key step in providing evidence that programs drive improvement in business measures, it represents one of the five types of analytics projects. Knowing how to connect programs to results is a must if talent development professionals are to demonstrate the impact and ROI of their projects. This session describes techniques that can answer the question: What caused it?
Learning Objectives
After attending this session, participants will be able to:
- Describe the importance of isolating the effects of programs.
- Apply at least three techniques to isolate the effects of programs.
- Determine when to use the techniques covered in this session.
Facilitator
Dr. Jack J. Phillips, a world-renowned expert on accountability, measurement, and evaluation, is chairman of ROI Institute, Inc. Phillips provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 100 books, he conducts workshops and presents at conferences throughout the world.
Phillips has received several awards for his books and work. The American Society for Training and Development gave him its highest award, Distinguished Contribution to Workplace Learning and Development for his work on ROI. The International Society for Performance Improvement presented Jack with its highest award, the Thomas F. Gilbert Award, for his contribution to human performance technology. On three occasions, Meeting News named him one of the 25 Most Powerful People in the Meetings and Events Industry, based on his work on ROI. The Society for Human Resource Management presented him an award for one of his books and honored a Phillips ROI study with its highest award for creativity. In 2019, Jack, along with his wife Patti P. Phillips, received the Distinguished Contributor Award by the Center for Talent Reporting for their contribution to the measurement and management of human capital. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune magazine. He has been interviewed by several television programs, including CNN. Phillips served as President of the International Society for Performance Improvement.
