Better Questions.
Better Data.
Better Decisions.
Welcome to the Surveys by Design resource page. Whether you're just discovering the book or already using it to improve your survey practices, you'll find helpful resources here to support your work. Explore frequently asked questions, sample surveys, and other materials designed to help you make the most of Surveys by Design: Turn Data Collection into Value Creation.
"A good survey doesn't start with questions — it starts with a clear purpose."
Use the FAQ guide and these sample surveys as a starting point!
Sample Surveys: Questions to Insights: A Practical Guide to Survey Desig
A good survey doesn't start with questions — it starts with a clear purpose. Use this guide to move from what you want to know to data you can trust and act on.
DOWNLOAD THE GUIDEIn Surveys by Design: Turn Data Collection into Value Creation, Patti and Jack Phillips offer practical guidance for designing surveys that produce reliable, meaningful data. From defining objectives and writing effective questions to improving response quality and interpreting results, the book provides tools and examples to help talent development professionals turn survey data into information they can use.
Details:
Retail Price: $38.99
ATD Member Price: $32.99 (if purchased through ATD bookstore)
Publisher : Association for Talent Development
Publication date : October 6, 2026
Language : English
Print length : 264 pages
ISBN-10 : 1963392531
ISBN-13 : 978-1963392531
Item Weight : 15.8 ounces
Dimensions : 7 x 2 x 10 inches